How Long Does it Take Google Ads to Work?
Google Ads is one of the most effective ways to increase brand awareness. It can generate leads and sales for your company. Additionally, Google Ads can help promote organic traffic to your website. But, how can we achieve the fastest and best results via Google Ads? Google listing success indeed depends on various factors. and you can also take help from the Best PPC Agency in Dubai for better results.
The success of Google listing depends on the following factors, like the search volume of the keyword chosen by you, the market you have targeted, the expertise of the landing page and the content and advertisement text of the landing page, etc.
What is Google Ads?
Google Ads is an online advertising platform of Google. Google Ads is a platform that enables you to promote your services and products via Google, YouTube and its partner websites.
You can also create unicorn ads for people who are interested in your services and products. This is one of the best ways to increase traffic to your official website and promote your business.
To display your business on Google, you will have to pay for advertisements. This process is known as bidding, which represents the cost incurred by you on the advertisements.
When your business is registered organically on Google, you do not need to pay for it. Organic listing is based on ranking factors and user search queries. You should now have a basic understanding of Google Ads. Now we are going to talk about other things related to Google Ads, like how Google Ads work and how much time it takes to see the expected results on Google Ads, and many more things.
How Long Does it Take for Google Ads to Show Impressions?
The Google ad network helps you ensure that people see advertisements based on their requirements and preferences. When users see content based on their likes and needs, it benefits the business owner, and they can reach their targeted audience. This increases your chances of getting more and more customers.
Google is one of the best ways to collect sufficient data and reach your advertisement to the audience. Whenever you start a new Google Ad campaign, a question arises in your mind, or you are curious to know how much time it will take for the Google Ad to work.
Usually, it takes 2 to 3 months to work on a Google ad or to show results of Google Ads. Although you can get clicks and leads in a few hours, usually it takes 2 to 3 months to succeed with any Google ad. This time of 2 to 3 months helps you to understand Google algorithms and collect the received data. This gives you a golden opportunity to know who gets the best clicks on your ad.
Now, we are going to know how much time Google Ads takes to give the expected outcomes. So let’s begin….
1. Begin with the learning phase: Sign up for Google Ads. When you sign up for Google Ads, it is usually expected that Google will check and approve your new account within 1 to 2 days.
Once Google approves your account, a learning session begins for 7 days. During this learning phase, Google expects you to fulfil certain objectives given by them. These objectives are as follows: knowing about your targeted audience, collecting information about them, understanding the topic you have chosen properly, collecting necessary details about your business, etc. The duration of this process depends on the size of your business and the complexities of the audience you target.
During the initial onboarding period, you will be allocated a small portion of impressions and desired clicks in your daily budget, as Google does not immediately spend your entire budget. You can still get a few clicks on each ad every day. If this number is not met, you need to pay attention to your budget and set up a campaign.
2. Optimise your campaign: Starting after 1 week, Google will keep things updated by collecting precious data and running advertisements. It is essential to note that leads will not begin to come in immediately after the first week. It will take 2 to 3 months for Google Das to start working and show the results you expect.
You should not make many changes in your advertising campaign in the initial phase. It is better to research Google ads and collect relevant data instead of repeatedly triggering Google in the learning phase whenever you update your Google account.
However, normal changes in keyword advertising usually do not inspire a learning period. This means that in the next 2 to 3 months, optimal changes can be made to aspects such as target keywords, target audience, advertisement copy, and negative keywords.
3. Expand your results: After optimisation and a lot of hard work in your advertising campaign, you can see results in approximately 2 to 3 months.
When you identify an advertising strategy, you will see the desired results. To implement the strategy, you need to scale it up on a larger scale. Expanding the strategy on a larger scale can be beneficial. If you are not satisfied with the results of the optimised campaign, it may be worth allocating additional resources to reach your customers and achieve success.
And if you are not happy with the results of your ad campaign, this is the time when you need to make changes in your strategy and re-examine your strategy.
Why this Time Duration is Important?
The Google ads campaign allows the user to learn effectively about the Google algorithms and collect enough data to determine who is most likely to click on your ad. Here are the reasons why it is crucial-
1. Algorithmic learning: Google’s AI uses data to learn and optimise your ad performance. This helps you find the right targeted audience for your services and products.
2. Data collection: Google takes time to gather information about how people are engaging with your ads. This includes information like which ads get the most clicks and which search results help you reach your ads.
What are the Different Types of Google Ads?
Google ads can appear in many places on the webpage.
To increase your reach to your targeted audience, it is important to choose the right Google Ads campaigns and achieve your marketing goals. Some important types of Google ads are given here.
1. Google search ads: When users are searching for specific keywords, they see Google search advertisements on the Google search engine results.
Google search campaigns are also called PPC ads. It displays search results in response to users’ web searches.
2. Google display ads: How many ads will you see when you browse blogs, websites and apps in the Google Performance Network?
These ads appear on Google Display Network sites. These ads are visible on many sites online. These are also known as visual ads or Google display ads. These ads increase the visibility of your brand. You pay for ads based on conversions, clicks, and impressions. These ads target the audience based on their preferences and requirements.
Google display ads are generally more visual and include images, videos, and text.
3. Google shopping ads: Whenever you search for a specific product online, the tab Google shopping ads appears. These ads show in-depth details of your products, such as different qualities or features, images and prices. This is the most visible thing in the search results.
You do not need to target Google Shopping ads because they provide you with in-depth information about the products. Google gives you search results based on the information.
How do the Google Ads Work?
Google’s advertising network makes sure that people are shown content and ads based on their needs and preferences. By using Google Ads, businesses can reach their targeted audience and also acquire new customers.
1. Google ads auction: Whenever a user searches for something on Google, an automatic auction takes place in the background based on your pre-decided settings in the advertisement campaign.
2. Auction process: Which advertisements should be shown and where they should be shown. All this is decided in the auction process.
3. Placing Bid: You can choose the maximum amount to get clicks in the Google account. You are ready to spend this amount. This is the total amount bid by you.
4. Performance and ad rank: Your ad ranking contains details and information about where your ad is showing in search engine results.
This depends on the following things-
- What is your total quality score?
- Accurate location of the use
- Your bid amount
- Auction strength
Even if you have placed a lower bid than your competitors, it is not a matter of much concern. If the quality of your ad is good, then your advertisement can still come in the top position.
5. Focus on quality and relevancy: Google checks whether your ad is worth reading by a person or not. Meaning Google checks whether the quality of the ad is good. The quality score and relevance of your ad play an important role in your online visibility.
(i) Quality score: Google also shows what the user’s experience was like after clicking and viewing your ad. In Google ad quality score, a quality score of 7 or above 7 is considered, and 10 is considered best.
(ii) Relevancy: The ad created by you should be such that it matches the user’s requirements and preferences.
How to Improve Your Google Ads in the First 3 Months?
As we mentioned above, it takes approximately 3 months for Google Ads to show results. And this time can increase if you have invested a lot of time in designing Google Ads. If you want to see quick or even immediate results, then you will need to spend money on this. But you should also know that you need patience in the process of creating an effective Google ad.
You need to understand that the ad campaign started by you started will improve with time and will also help you achieve the desired results. We will know through the points given below what you should do during these 3 months to make your Google ad campaign effective and strong.
1.Month 1- Collect the data: In the first month of the Google Ads campaign, you should pay more attention to collecting your data. Along with collecting data, you should also pay attention to smart bidding. In 2024, smart bidding algorithms at Google will use campaign data to quickly optimise bids. A broad reach strategy is best and essential to get started.
Whenever you target a local audience, it’s important to use location-based targeting capabilities. If you collect data from multiple people, you’ll be better able to see which groups are reaching new customers.
You should use location-based targeting. If your business is in a local area, try to target people from a bigger area or a metropolis.
Once you know how effective your targeting strategy is, you can use this targeting strategy to connect with more and more people.
2. Month 2- Do the data-based adjustments: In the second month, you should use the data and information collected from the first month to make your strategy even stronger and more effective. In the next step, you should adjust several qualities of your ads.
During the adjustment process, you need to pay attention to how these adjustments increase the effectiveness of the ads. Some of the key elements that can easily change the effectiveness of ads are targeting and keywords. You can improve your targeting by using the reporting capabilities of Google Ads, which provide you with relevant audience data. Use AI-generated ad suggestions to increase the relevance and conversion rates of advertisements.
Once you know how effective location-based targeting is, you can use it to target a larger group of people and make some adjustments.
You can test different phrases, keywords, titles and other elements of your ad using testing and accuracy. These elements can also be tested using Google’s built-in tools.
You need to keep an eye on the effectiveness of your keywords in the first month of advertising so that you can decide which keywords are getting you results and which are not. In the second month, you should focus on refining your keywords to expand your reach to the best possible customers and draw their attention towards you.
3. Expand your success and results: Once you do something new in a Google Ad campaign and start working harder, you will start seeing results in 3 months. Because 3rd month is the month when you start getting results of the changes made by you.
When you reach the minimum advertising, it is time to implement it on a larger advertisement. If you are seeing good results from your new ad campaign, consider investing more resources into it so that you get maximum benefit from it in the future. A large advertising campaign is a key to achieving greater success and reaching your best possible customers.
Using Google ad campaigns, you can find out what your customers are looking for and how they reach your business.
You can increase your online advertisements on Google channels like display and YouTube by using all the campaigns that improve performance. This tool uses machine learning and increases conversion rates at a low cost.
If you are a business owner, then this information is very valuable for you. This information will not only be helpful for your future advertising campaigns but will also provide a clear image of your market and the strategies that will prove useful.
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Why Should You Use Google Ads?
Google Ads is the best and powerful tool that helps you to promote your business on an online platform and create a unique online identity. If you are successful in creating a good ad, then it is beneficial for your business. Why Google ads should be used and what are their benefits? These are given below-
(i) Affordable: Google advertisement is considered one of the best strategies because it is budget-friendly and affordable. In Google Ads, you only pay when someone clicks on your ad. You only pay for leads in which your audience is interested.
Apart from this, Google Ads also provides you with the facility to adjust your bid so that you get more profit than what you have invested.
(ii) Give you the measurable results: When you run Google Ads, you can also check their performance after they are launched.
The Google Ads platform enables you to track metrics such as conversions, clicks, and CTR (click-through rates). So you can find out how your Google Ads perform in the market.
Google Ads are easy to track and measure, so it’s a great strategy for both experts and beginners.
(iii) Business reach: Whenever people want to know something or need to get information about a product or service, they turn to Google. Billions of people visit Google’s search engine every month.
Most people use the search engine only to get information or to look for something.
That is why whenever you are running Google Ads, you reach more of those people who need your products or services. Because many times people are searching for a specific product or service on Google.
Conclusion:
In this blog, we have discussed many aspects of Google Ads, but now we will talk about some things again, like Google Ads takes some time to show results. Usually, this time is about three months. So during this period, you need to keep watching and think about some aspects so that you get the best results through Google Ads.
Paying attention to optimisation and understanding the policies well is also a laborious step in the Google Ads process, which you should not ignore.
To achieve the best results, you need to optimise your bids, ad copy and keywords. Remember that it is important to remain active in this process.
Frequently Asked Questions
Q1. Why should you use Google Ads?
Ans. Here are some top benefits of using Google Ads-
- Google Ads can provide you with a high ROI (return on investment)
- Google ads are cost-effective
- Google Ads can provide you the measurable results
- Google Ads can help you explore more about the target market
- Helps businesses reach new customers
Q2. How much time does Google Ads take to generate leads?
Ans. You can get the clicks within a few hours through Google Ads, but if you want the leads through Google Ads, then Google Ads usually take 2 to 3 months to generate leads.
Q3. How much does the average cost per click for Google Ads in 2025?
Ans. The average cost per click (CPC) for Google ads is usually $5.26, but it varies depending on the competition and industry. Some businesses spend between $1,000 and $10,000 monthly, while startups and smaller businesses can start their business with as little as $200.
Q5. What is CPM in Google Ads?
Ans. CPM(Cost per impression) is a method of bidding where you have to pay for a thousand impressions on platforms like Google Display Network.
