How to Improve Search Engine Ranking on Google

Ranking your web pages high in Google’s organic search listings for important keywords can be very effective for driving organic traffic to your website. While Google is constantly making many changes to its search engine algorithms, some effective strategies have been discussed here that can help you improve organic search engine rankings.

There have been many changes in the field of SEO since 1998.

One thing that has not changed in SEO is that your organic traffic, organic traffic is directly related to your search engine ranking position.

If your keywords rank at the top of Google search results, you will likely see a lot of traffic to your website. Conversely, a lack of visibility in the SERPs can also leave your site struggling to grab organic traffic, regardless of its quality.

How to improve search results on Google?

In this section, you will mainly get information about the essential things of SEO. This information is basically for those people who do not have much knowledge about SEO. If you want to achieve a high ranking in Google search engine results, then you need to pay attention to some things-

1.Check the keyword intent: Usually, there are four main types of keyword content – transactional, informational, navigational and commercial. Nowadays, for SEO, you are mainly looking for keywords with informational intent. But even in informational intent keywords, you should know that when people are searching for a specific keyword, they are searching for that kind of information.

 For example, imagine that you have screenshots of some best websites and you were searching for a specific keyword to target those websites. While searching for the keyword, I found the name of the website Ideas, and upon further investigation, it was discovered that the search volume for this keyword was approximately 2,950. I believe this keyword is perfect for targeting the audience. But when I googled it, I realised that the search results I got were not for businesses but were searches of people who were looking for different ideas to improve their website and were useful for developers who were looking for their next or upcoming project.

If I used those keywords to improve my website’s search engine ranking, I would not have got any benefit. I would not have got a ranking. But if I searched for website design ideas, I could have been successful.

2. Make high-quality backlinks: Making backlinks is a very important step to do SEO. But as it is said, one should focus more on quantity than quality. Because the quantity of backlinks may be less, but the backlinks you have created are of high quality, and it is worth keeping in mind. Links from prestigious websites give signals to Google that your site provides useful, authentic and valuable content.

However, you need to understand that you do not get success in creating backlinks in one or two days. It may take you 2 to 3 months to see the results of the backlinks you are creating now. That’s why you need to be patient and make continuous efforts while creating backlinks.

Strategies to achieve quality proof backlinks-

(i)  Content outreach: Share resources and top-performance guides and studies with industry blogs and influential people.

(ii) Guest blogging: Write top-quality and diverse guest posts for the best prestigious websites in your area.

(iii) Broken link making: Search for broken links on reputable websites and recommend your content as an alternative.

(iv)  Digital PR campaigns: Generate buzz about your brands and products to get natural backlinks from prestigious publications.

Actionable suggestions

Using tools like Semrush, identify the three highest authority websites in your subject area. Create a targeted outreach plan to feature high-quality content, such as a guest post or a link to a relevant resource or guide available on your site.

Focus on providing real value to your audience. By using Google Search Console or backlink monitoring tools, you will track the backlinks received in the last few months. You will also be able to assess their impact on referral traffic and ranking.

Using the right format can improve your rankings, engagement, and AI visibility.

Disclaimer: Getting backlinks is a marathon, not a sprint. You should focus on building high-quality backlinks.

3. Select the best format for the topic: Using the right format can improve your ranking, AI visibility and engagement situation.

The scope of SEO is not limited to written content alone. But, in today’s changing times, thinking about the format from the start has become a very important thing which cannot be ignored.

If you are a beginner, then it is important for you to know whether your visual content will be better than audio for content videos and commentary.

What is the fastest way to find out which is the best format for the topic?

You have to search on Google for your targeted keywords. If your search shows a lot of videos, then you should consider the video format. But if it shows up as short-form content, then it is also worth considering. But if this content is in the form of long blog posts, then a blog post can be a good option.

4. Be ready to give the response to your customer’s next question too: Search engines prioritise web pages that can answer the next question asked by users after your initial research, because this gives users a smooth journey.

First of all, enter a search term related to your website in Google. In the results, you will see sections like Related Searches and People Also Ask For. This will provide you with hints about what your visitors are looking for information on. Now you have to make sure that your website can also answer those questions without affecting your purpose and main message through blog posts and subpages.

5. Update your content regularly: By updating the content of your website regularly, search engines scan your website again and again. The more times they visit your website, the faster they will search for new content on your website, and the faster your website content will be indexed by Google. And when the website content is indexed, the ranking also increases significantly.

 Whatever new content you are uploading on the website, the following examples can be included in it –

(i) By telling the success stories of your customers

(ii) You can share news related to your products, services and business on your website.

(iii) Providing information to your customers about new products or services you are selling.

(iv) Checking your existing web content at least every 6 months and removing content that is not relevant.

(v) Sharing stories and videos about your services and products so that customers can learn about them.

Some search engines provide the facility to update and submit your sitemap to help you find new content on your website.

6. Execute technical SEO and optimise for mobile: You have to ensure that your website provides you with a similar user experience on tablets and smartphones and is mobile-friendly. Don’t forget to optimise media and images for fast loading on mobile devices. You can test the mobile optimisation of your website using tools like Google’s Lighthouse testing tool.

To use the best methods of technical search engine optimisation, you should work with expert web developers. Working with them ensures a high-performing, seamless, and fast user experience. You should enable browser caching by compressing images and minimising HTTP requests. You should use a well-organised and clean URL structure that is easy for both search engines and users to navigate. To improve your visibility in Google search engine results and to improve rich snippets, you should apply schema markup.

7. Good content quality will win in organic ranking: To improve SEO ranking, first, you need to reduce some technical parameters. So that your ranking improves. However, before this, it is essential to remember that the content must always be of high quality. The content should be written in such a way that it arouses the interest of the customers and encourages them to share it.

The better the quality of your content, the greater the chances of your content going viral. Google gives a lot of priority to the quality of the content and how viral that content is in its search algorithm. Now a question arises in your mind: how do you know whether your content is high-quality content or not, and whether you are working according to Google’s algorithms or not? For this, you should hire a team of good and experienced writers so that you can ensure that your content is supported by expert sources. Now you have to compare your content with sites having high domain authority and make sure that your content fulfils the standards of Google ranking algorithms so that Google gives priority to your website in search engine ranking, and you can achieve the top rank.

8. Optimise your title tags: Search engines expect your title tags to describe your page well. Your title tag will appear in search results, so it’s essential to write your content accurately if you want to maximise clicks on your link. You need to make your title tag different and unique for every page of your site. You also have to keep in mind that the word limit of the title tag should not exceed 60 characters. You should search for examples of good title tags, and to get more information, you should look at the title tags created by your competitors and take ideas from those title tags.

9. Go deep on your topic but not wide: Topical rights are better than common languages. These days, topical authority means to include everything under a topic and complete it. You cannot expect to achieve a ranking for all keywords by publishing too much content on the website.

Real topic authority means to combine expertise and direct experience with good writing, clear structure, and a deep understanding of the user’s intention.

A user should get information about all the things in the content published by you which are important for them to know. Instead of writing a big blog of 8000 or 9000 words, you can also write a blog of 1800 to 2200 words. However, the blog should also be written in a way that is both helpful and informative to the user.

That’s why you should publish such content which explains or confirms all your topics. You should prepare such content which answers all the important questions related to the topic.

10. It is essential to learn and understand your customers: Just like traditional marketing, in SEO too, to improve your website, you must first understand the behaviour of your customers. For example, a customer searches for a product or service for specific reasons. Like-

(i) Awareness: The customer knows about his problem in detail and is looking for a solution to that problem. He searches for the best possible solutions using broad search words and terms. For example, a leaking tap.

(ii) Consideration: Customer understands his problem well and finds an appropriate solution according to his requirements. Customers can use keywords that include product specifications, place and product type to search their queries. For example, Townsville’s plumber.

(iii) Purchase: The customer is usually ready to purchase what he is going to buy. The customer is usually looking for a direct service provider.

11. Maintain the good technical health: Maintain the good technical health: A site with poor technical health may face more difficulties and challenges in achieving ranking than a site with good technical health. Now the question is, what is that thing which makes a site unhealthy? There are many reasons which impact the overall health of the site, like duplicate content, slow page speed, images in an incorrect format, broken links, wrong indexing, wrong redirects, poor mobile performance, etc.

You can use site auditor tools like Semrush and Screaming Frog to identify the technical errors. You can also improve the health of your website by auditing and scanning regularly after fixing the mistakes.

12.  Improve the local SEO for the business purpose: Showing up in local search results for small businesses can either hurt or hinder your profits. The most important thing for you is to optimise your Google Business Profile. Along with this, it is also important to use location-specific keywords.

Popular local SEO strategies

(i) Add location-specific keywords: Add phrases like best service in the city in the meta description and website content.

(ii) Make sure from your GBP (Google Business Profile) that all business details like photos, address, categories and hours are attractive and accurate.

(iii) Encourage reviews: Ask customers who are satisfied with your service or product to give positive reviews on Google or other social media platforms.

13. Add the schema markup: Schema.org markup is not a ranking factor. But it helps in improving your visibility in search engine results and achieving maximum clicks on your results. Adding schema markup lets Google know about the types of content on your page in a clearer and transparent way, which can help you appear in top listings. There are many types of rich results, such as frequently asked questions (FAQ’s), articles, breadcrumbs, job advertisements, events and many more.

Using Google’s rich results tester tools, you can check which content on your page is perfect and eligible for schema markup.

14. Makes better to your meta title: Your SEO title is meta title hota hai. This is the title that appears on the actual SERP. And like titles, Google does not give you much space for creativity. Usually, titles like those already ranking on the first page are the right option.

So, you can choose any length with your H1 title (the title that is visible on the page). But for SEO title should be 60 characters or more, and keep in mind that you have to include keywords in it beforehand, and you should focus on those corrections which seem popular to you. Like one year in the title.

15. Stay updated on the current SEO trends and techniques: Search engine websites can make changes in the way they use meta tags in web content to generate results and achieve rank. To improve your website, you need to keep the following things in mind-

(i) Search for new keywords related to your products and services.

(ii) You need to always stay updated about what web pages are considered while ranking a website.

(iii) Stay updated with new search technologies and search behaviours such as image search and voice search. Along with this, stay updated with AI-assisted search as well.

16. Be focused and specific when you give names to name your links: First of all, you must ensure that the links between your pages are placed correctly. If you do this, then you will see an improvement in your website’s ranking as well, because these links between pages display a site that is easy to navigate.

The text used in the link to any other part of your site tells the search engine. That is why you will not see any improvement in your ranking just by clicking here. If you want to achieve top rank, then for this, you will have to find descriptive but concise methods while naming your links.

17. Include the meaningful visuals: Including images on your page helps you achieve a higher ranking. Including images makes the content even more attractive. The more attractive the content is, the longer it keeps the users engaged with the website. Along with this, regular search results are becoming more visible, and your images also get a chance to rank in image results.

For the blog posts on which you want to achieve top rank, only empty graphics and stock images are not enough. You need such images that match the objective of your keywords, clarify your concepts and add value to those concepts.

18. Make the most of broken backlinks: Broken backlinks on your website can indirectly harm SEO by the time you spend on the site. Broken backlinks send signals to Google algorithms that affect SEO rankings and directly harm Google by indicating that your website is now outdated. You have to ensure that your website is not affected by broken backlinks, and you can regularly audit and fix your site using tools like Screaming Frog and Google Search Console.

Besides maintaining broken backlinks, you can also take advantage of broken backlinks from other sites to improve your backlink strategy.

For example, if a reputable website is pointing out a broken link to a blog or article of your competitors, you should contact them and ask them for help in fixing it. For this, you can provide a relevant link from a blog. This type of strategy is usually successful as it is beneficial. The other site can fix the broken link, which is causing harm to its site. While you can get more link juice for your website from this.

19. You should keep your business information up to date: Businesses with accurate and complete information have better chances of appearing in local search results. If your business information is not accurate, it is possible that your business profile may not appear in relevant searches in your field.

You have to make sure that your business details in your business profile are as complete as possible. If you do this, it helps your customers to know when you can come, what you do and where you are. You should keep your business profile updated on your website like this-

(i) Your complete business address and your business setup should be in a place where people can come.

(ii) What type of business do you do?

(iii) Your phone number

(iv) Other details

20. On-site SEO: You should prepare a list of the best keywords for your website, and then you can make changes to on-site SEO only after optimising content according to search intent and keyword analysis. In on-site SEO, it is necessary to include special page elements-

(i) URL

(ii) Meta description

(iii) Title tags

(iv) Internal links

(v) Alt tags

(vi) Images

(vii) Headings

(viii) Mobile friendliness

(ix) Keyword density

Conclusion

Those individuals who are beginners in the field of SEO may find it a little difficult to understand SEO for the first time because SEO is a very vast field. But as the digital world is moving forward, it is becoming easier in some strategic steps to implement it becomes a little easier than before. When SEO is done in the right way, it increases the organic growth of SEO. This can lead to visible improvement in the visibility of the website, and it can improve your overall performance. It can take a long time to become an expert in SEO, but the strategies shared by me in this blog post will help you get off to a strong start.

You should take the time to audit your website. You should also optimise your website’s ranking using the best SEO tools. These are small improvements, but they can help your website gain huge profits.

If you are a beginner who is going to set up your business in the UAE, then you are definitely looking for the Best SEO Company in Dubai. If you are also looking for an authentic and trustworthy SEO company to grow your business in Dubai, you can contact us.

Frequently Asked Questions

Q1. Why does achieving a high ranking matter most in SEO?

Ans. Achieving a high ranking is vital in SEO because it can directly relate to the website traffic and boost the website’s visibility in search engine rankings, and help to take your business the new heights.

Q2. Which thing matters most in SEO?

Ans. The top-notch quality content matters most in SEO. Because Google always emphasises showing the best quality content to its users, which is relevant and informative.

Q3. How to improve the search engine ranking on Google?

Ans. To improve the search engine ranking on Google, here are some steps that you need to follow-

(i) Improves the local SEO for the business

(ii) Add the schema markup

(iii) Optimise your title tags

(iv) Update your content regularly

(v) Make the high-quality backlinks

Q4. How long does it take to improve the Google ranking?

Ans. It usually takes 3 to 6 months to begin ranking on Google. But if your SEO foundation is strong, then you will see the visible results within a few weeks to a few months.