What You Actually Pay For in Social Media Marketing
A proper agency engagement covers strategy, graphic design, video editing, community management, and paid ad management.
Typical Monthly Retainer Tiers in India
Starter (₹15,000 – ₹30,000/mo): 12–16 static posts/reels, basic copywriting, community monitoring.
Growth (₹35,000 – ₹70,000/mo): 20+ custom reels/carousels, dedicated video editing, paid ad boosting management, weekly analytics.
Enterprise / D2C (₹80,000 – ₹2,00,000+/mo): End-to-end studio video production, influencer outreach, full paid social media management.
Social Media Marketing Pricing Structure in India
| Tier | Monthly Fee | Production Deliverables | Recommended Ad Budget |
|---|---|---|---|
| Local / Starter | ₹15,000 – ₹28,000 | 8–12 Posts, 4 Reels, monthly report | ₹10,000 – ₹20,000 |
| Growth / SME | ₹30,000 – ₹60,000 | 12–16 Posts, 8–10 Reels, paid boosting | ₹25,000 – ₹60,000 |
| Enterprise / Brand | ₹70,000 – ₹1,80,000+ | Daily multi-format content, creator management | ₹1,00,000 – ₹5,00,000+ |
Frequently Asked Questions
No. Agency management fees cover strategy, design, and execution; advertising spend is paid directly to Meta, LinkedIn, or Google.
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