Common Pitfalls When Hiring PPC Agencies in India
Agencies that create the Google Ads account under their own name, holding your historical data hostage if you terminate the relationship.
Combining management fees with ad spend, obscuring how much of your budget actually reached Google's advertising auction.
Crucial Vetting Questions to Ask
1. 'Will our company retain full ownership and administrative access to the Google Ads account?' (Non-negotiable yes).
2. 'How do you structure Performance Max campaigns?' (Look for custom asset groups, negative search themes, and first-party customer audience signals).
3. 'What attribution model and conversion tracking setup do you implement?' (Look for server-side Enhanced Conversions and CRM offline sync).
4. 'How often will our search terms report be reviewed for negative keyword additions?' (Must be at least weekly).
Google Ads Agency Evaluation Scorecard
| Criteria | Red Flag Agency | Elite Growth Partner (Beetle Dynamics) |
|---|---|---|
| Account Ownership | Agency owns account; client has read-only access | Client retains 100% administrative account ownership |
| Fee Structure | Opaque bundled spend with hidden markups | Transparent flat retainer or tiered management fee |
| Conversion Tracking | Basic URL destination tracking | Full server-side Enhanced Conversions & offline CRM sync |
| Reporting | Monthly PDF showing clicks and impressions | Live Looker Studio dashboard showing CPA, ROAS & revenue |
Frequently Asked Questions
Professional agencies typically charge a monthly retainer between ₹25,000 and ₹1,00,000+ or 10% to 15% of monthly ad spend.
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