How to Vet and Choose a High-Performing Google Ads Agency in India (2026)

Common Pitfalls When Hiring PPC Agencies in India

Agencies that create the Google Ads account under their own name, holding your historical data hostage if you terminate the relationship.

Combining management fees with ad spend, obscuring how much of your budget actually reached Google's advertising auction.

Crucial Vetting Questions to Ask

1. 'Will our company retain full ownership and administrative access to the Google Ads account?' (Non-negotiable yes).

2. 'How do you structure Performance Max campaigns?' (Look for custom asset groups, negative search themes, and first-party customer audience signals).

3. 'What attribution model and conversion tracking setup do you implement?' (Look for server-side Enhanced Conversions and CRM offline sync).

4. 'How often will our search terms report be reviewed for negative keyword additions?' (Must be at least weekly).